DGTL12002 Week 6 – Social Graph

Personal comment about the advantages and risks involved in social graph technologies.

With the emergence and popularisation of social media, the term social graph was created to illustrate the relationship of social media users and their contacts.  The success, engagement and enjoyment of social network sites is all made possible through the use of the Social Graph.

Owyang (2007) explains that the Social Graph is the representation of our relationships and these relationships are defined by our personal, family, or business communities on social websites. Social network applications, such as Facebook, MySpace, LinkedIn, other online communities, collaboration networks and telecommunication networks, have become extremely popular for sharing information (2014). However, there are issues which are being encountered through the use of Social Graphs.  Ownership over project and data, privacy concerns and multiple security issues that users face when engaging in social media (2012).  In order to protect the privacy of users against different types of attacks, graphs should be anonymized before they are published (2014).

Personally, I don’t allow all my social media interactivity to be public. My Facebook account can’t be searched for on Google and my profile is not public.  However, I do have a blog, SoundCloud and Vimeo profiles that must remain public for university study purposes.  I publish works on these sites purely for study and not personal.

Unfortunately, not all users are well informed of security and privacy issues and often unwittingly make judgement errors which can have undesired consequences.


Owyang, J 2007, Jerimiah Owyang: Explaining what the Social Graph is to your Executives, viewed 18 August 2016,http://www.web-strategist.com/blog/2007/11/10/what-is-social-graph-executives/.

Wang, S, Tsai, Z, Ting, I, & Hong, T 2014, ‘K-anonymous path privacy on social graphs’, Journal of Intelligent & Fuzzy Systems, vol. 26, no. 3, pp. 1191-1199. Available from: 10.3233/IFS-130805.

Youtube 2012, Manu Sporny: What is linked data, viewed 18 August 2016, https://www.youtube.com/watch?v=4x_xzT5eF5Q&feature=youtu.be.




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